At long last, Dish launches its TLD for Latinos.
The .latino top-level domain officially entered its sunrise period today, giving trademark holders the first opportunity to secure domain names before the general public.
The sunrise window runs through June 11. Rather than offering an early access or premium launch phase, the .latino rollout moves directly from sunrise into General Availability on June 12.
This streamlined approach means registrants with no trademark claims can wait until the GA date to register names, while rights holders must act during the sunrise to protect their brands.
Registrars are already accepting pre-registrations. For example, 101Domain lists pre-registration pricing for standard .latino registrations at $24.99. Pricing and availability may vary among registrars, so prospective registrants should compare options and watch for updates as the GA date approaches.
Dish DBS is the applicant behind the .latino registry. The company previously brought .mobile into general availability earlier this year and continues to manage several additional applied-for strings that have not yet launched, including .data.
With ICANN preparing for further rounds of top-level domain expansion, the launch of .latino underscores that applicants from previous rounds are still rolling out their strings. For communities and brands targeting Latino audiences, .latino offers a dedicated namespace that can help signal relevance and build audience-focused online identities.
As the launch proceeds, trademark owners should review sunrise registration requirements and gather any necessary documentation to avoid losing priority on key names. Other registrants should monitor registrar pre-registration notices and be ready to register in General Availability if a desired name is not claimed during sunrise.
Overall, the direct move from sunrise to GA simplifies the timeline for this TLD launch and provides a clear schedule for both rights holders and general registrants. Those interested in .latino domains should use the remaining sunrise period to secure trademark-protected names and prepare for broader public registrations when General Availability begins on June 12.