Resounding Call to ICANN’s Board

It’s time for ICANN to stop the charades and rediscover its bottom-up mandate.

Picture of five young adults playing charades, with one person standing on one foot with hands above her head, symbolizing a charade.

ICANN’s Bottom-Up Mandate: A Foundation Under Threat

In the intricate ecosystem of internet governance, the Internet Corporation for Assigned Names and Numbers (ICANN) stands as a pivotal organization. Its foundational principle rests on a multi-stakeholder, bottom-up model, designed to ensure that decisions regarding the internet’s naming system are driven by the global community, not by top-down decrees or corporate interests. This model, intended to foster transparency, accountability, and responsiveness, is crucial for maintaining the internet as a global public resource.

However, recent actions by ICANN have raised significant concerns among stakeholders, prompting a critical reevaluation of its commitment to these core principles. The perception is growing that ICANN is veering away from its mandate, replacing genuine community engagement with a perfunctory charade that undermines its very legitimacy. The handling of the latest .com domain name agreement with Verisign serves as a stark illustration of this troubling trend.

The Controversial .com Price Hike: A Deal Under Scrutiny

Last month, ICANN granted significant price increases to Verisign for .com domain names, a decision that has sent ripples of concern throughout the internet community. This contentious agreement was announced on a Friday, amidst the global flurry of pandemic news, a timing choice that many perceived as a deliberate attempt to minimize public attention. Adding to the controversy, the decision came just one day after ICANN published its analysis of public comments regarding the proposed price hikes, suggesting a predetermined outcome rather than a process influenced by feedback.

The .com domain is not merely another top-level domain; it is the cornerstone of the internet, home to over 160 million registrations globally. Verisign, as its exclusive registry operator, wields immense influence. Therefore, any decision affecting .com pricing has far-reaching implications for businesses, individuals, and the broader digital economy. The approval of these price increases, particularly under such opaque circumstances, has ignited a fierce debate about ICANN’s role in safeguarding the public interest versus serving commercial agendas.

Ignoring the Community: A Pattern of Disregard

The most alarming aspect of the .com agreement was ICANN’s astonishing lack of regard for its own bottom-up, community-driven process. For years, ICANN has championed the importance of public comment periods as a vital mechanism for gathering diverse perspectives and ensuring that decisions are informed by the global internet community. Yet, in this instance, it appeared to be little more than a formality.

The community’s feedback was overwhelmingly against the proposed price increases. Registrants, businesses, and advocacy groups voiced strong opposition, citing concerns about market dominance, affordability, and the potential for anticompetitive practices. Despite this nearly unanimous sentiment, ICANN proceeded with the price hikes, seemingly unfazed by the collective voice of its stakeholders. This raises a fundamental question: if extensive public feedback, painstakingly gathered and analyzed, can be so easily dismissed, what is the true purpose of these consultative processes?

This episode wasn’t just a failure to heed advice; it was a perceived abandonment of the very principle of multi-stakeholder governance. It suggested that ICANN was unwilling to even maintain the pretense of genuinely valuing community input, signaling a worrying shift in its operational philosophy.

The “$20 Million Question”: Ethics and Perceptions

Adding another layer of controversy to the .com agreement was the revelation that Verisign paid ICANN $20 million as part of the deal. While ICANN characterized this as a “contribution” to support its operations, many in the community viewed it with deep suspicion, perceiving it as a transactional element that compromised the integrity of the decision-making process. The timing and nature of this payment fueled speculation of a quid pro quo, where the price increases were granted in exchange for the financial contribution.

Such a perception erodes trust and casts a shadow over ICANN’s impartiality. The organization is mandated to act in the global public interest, free from undue influence. When a significant financial transaction accompanies a highly controversial decision, particularly one that benefits a dominant commercial entity, it inevitably raises ethical questions about conflicts of interest and the true motivations behind ICANN’s actions. This payment, rather than assuaging concerns, has only intensified the calls for greater transparency and accountability within ICANN’s contractual negotiations.

Zak Muscovitch’s Powerful Rebuke: A Call for Accountability

The profound disillusionment with ICANN’s approach was articulately captured in a letter sent to ICANN’s board by Zak Muscovitch, General Counsel of the Internet Commerce Association. Muscovitch’s correspondence served as a powerful rebuke, directly challenging the integrity of ICANN’s process and decision-making. He questioned the very utility of public comment periods if the staff is empowered to negotiate contracts and make critical decisions, only to subsequently disregard stakeholder input entirely.

Muscovitch’s letter underscores several critical failures, highlighting how ICANN deviated from its supposed principles. He argued that ICANN should have consulted stakeholders *before* negotiating a revised Registry Agreement, rather than merely seeking comments afterward, when the fundamental terms were already set. Furthermore, he emphasized the absence of an independent economic study to determine if price increases genuinely served the public interest, rather than solely benefiting the registry operator. The letter compellingly calls for ICANN to reflect on the overwhelming opposition from registrants and to consider changing its course based on public feedback, thereby fulfilling its mandate to serve the public.

The closing of his letter is particularly poignant and powerful, directly addressing the ICANN Board:

As you are people of good will who are ostensibly trying to do the right thing on behalf of the global public interest, we would suggest that it is time to take a step back and reevaluate your entire approach with a view to establishing sound, fair processes and rational decision making.

Before embarking on a decision affecting 140 million registrations and imposing a burden on consumers in the hundreds of millions of dollars, you could have easily consulted with stakeholders. By “before”, we mean before negotiating a revised Registry Agreement, rather than seeking comment afterwards.

You could have undertaken an economic study to fulfill your mandate to act in the public interest and to ensure that increasing prices is helpful to the public, rather than solely for your registry operator.

You could have studied and identified if there were any reasonable views to be considered that were contrary to your adopted view that “ICANN is not a price regulator”, and you may even have adopted such different views.

You could have taken stock of the nearly unanimous opposition to price increases from registrants, and determined that based upon public feedback, you should change course in order to serve the public interest.

Instead, you negotiated a controversial price increase, inter alia in exchange for a $20 million payment, prior to seeking any public feedback. When you received It’s feedback, you did not reconsider or change course whatsoever. You empowered Staff to make decisions rather than take responsibility yourself.

It need not be this way. ICANN can reclaim its place as a multistakeholder, transparent, responsive, and credible institution of integrity.

The full letter can be read here (pdf).

The Path Forward: Reclaiming ICANN’s Integrity

The current situation presents ICANN with a critical juncture. The trust of the global internet community, painstakingly built over years, is now at risk. To reclaim its standing as a legitimate, transparent, and responsive institution, ICANN must earnestly recommit to its bottom-up mandate. This requires more than just rhetoric; it demands demonstrable changes in its operational practices and decision-making culture.

Firstly, ICANN must prioritize genuine stakeholder engagement over tokenistic public comment periods. This means involving the community early in the negotiation process, *before* key terms are finalized, and demonstrating how public feedback directly influences outcomes. Secondly, there is an urgent need for greater transparency in all contractual agreements, particularly those involving significant financial considerations or impacting critical internet infrastructure. All payments, their purpose, and their impact must be disclosed clearly and proactively. Thirdly, ICANN should commission independent economic studies for major policy changes, especially those with substantial financial implications for millions of users, to ensure that decisions truly align with the public interest.

ICANN’s credibility hinges on its ability to demonstrate that it is truly governed by its multi-stakeholder community, and not by the interests of a select few. The internet is a global public good, and its governance body must reflect that principle in every action it takes. The time for charades is over; it’s time for ICANN to rediscover its foundational integrity and rebuild the trust it has started to lose.