Suffix Domains and Phoenix Domain Partners Reveal Some of Their New TLD Applications

Over the weekend I shared stories about several applicants for new top-level domains (TLDs) and the specific strings they had put forward. Since then, two additional applicants—Suffix Domains and Phoenix Domain Partners—have publicly disclosed a selection of the strings they applied for. Below is a clearer, consolidated summary of what each organization has revealed and what stands out about their choices.

Suffix Domains: a partial list of applied-for strings

A founder associated with Suffix Domains posted on X a list of strings their team has filed for consideration. The post included the following 13 TLDs:

.asap
.create
.future
.lfg
.mvp
.out
.pal
.planet
.research
.share
.tag
.this
.visit

The company’s simple website indicates the applicant may have filed for many more—up to 89 strings in total. The founder’s public disclosure appears to highlight only a subset, possibly because some of these strings overlap or conflict with those declared by another applicant, Link Freedom Group. It is not clear from public posts whether the disclosed list represents primary strings or substitutes chosen to avoid contention.

The individual who posted on X did not present full personal details on the platform, but industry verification suggests they are experienced in domain names and new TLD projects. The final brand name used by the applicant could still change; the organization is currently operating under the Suffix Domains label for its announcements.

Phoenix Domain Partners: 13 disclosed strings

Phoenix Domain Partners also published a set of applied-for strings and confirmed that application fees have been paid for the following 13 TLDs:

.merch
.amor
.beach
.bbq
.chic
.comics
.connect
.jackpot
.pool
.quince
.quote
.therapy
.vibe

Among these, four are potentially in contention with Link Freedom Group: .merch, .connect, .therapy, and .vibe. Contention occurs when multiple applicants seek the same string; resolving those conflicts may involve auctions, negotiated settlements, or other resolution mechanisms defined by the domain name governing processes.

The inclusion of .quince is notable: while quince is a fruit, the string could also be attractive for e-commerce or branding opportunities tied to a recognizable name. Other strings such as .merch, .comics, and .pool signal a focus on niche communities, commerce, and lifestyle categories—areas that often attract commercial registrants and specific communities of interest.

Phoenix Domain Partners’ public presence provides limited information about the team behind the applications. The only contact detail shown is an email address using the name “Evatt.” Industry records indicate the company has previous experience with new TLD projects, but public-facing materials remain intentionally minimal.

What this means for the new TLD landscape

Both disclosures underscore a trend: applicants often apply for many strings across semantic categories—commerce, community, lifestyle, technology, and research—to secure opportunities across different markets. When multiple applicants disclose overlapping strings, that signals likely contention for specific TLDs and could lead to competitive resolution scenarios.

For domain investors, registries, and brand owners, these disclosures are useful early indicators of where demand is building and which strings might face contested application processes. Observers should expect further announcements from applicants and potential negotiations among parties that overlap on the same strings.

If you are an applicant for a new TLD and would like to share the strings you applied for, please contact me to have your disclosure included in future summaries.