Reglikedomain industry desk

1&1 Finally Joins SedoMLS

At long last, two firms that are part of the same group strike a deal.

Domain name registrar and hosting firm 1&1 Internet has finally joined the SedoMLS program, the firms disclosed today.

I say finally since both 1&1 and Sedo are part of the same parent firm, United Internet. One of the greatest mysteries to me in the domain-firm-politics arena since I started covering the domain name business was why these two couldn’t get a partnership going.

Now they have a deal, and this ought to be a big boost for Sedo and its MLS program. Not only is 1&1 huge (nearly 17 million clients) but it’s also focused more on helping people get a website than selling them a domain name. In other words, end users.

Domainers that list their domains in SedoMLS will now have their listings syndicated to 1&1 searches. This ought to provide a nice sales lift.

Also on the wire

Other reporting from the domain desk.

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