Reglikedomain industry desk

Portfolio sells for $5.2 million — 150,000+ domain

Over 150,000 domains sell at auction for $5.2 million.

A portfolio of more than 150,000 domain names has sold in a bankruptcy auction for $5.2 million.

Yet that might not be the end of it.

The auction was of two separate portfolios and were part of bankrupt firm Ondova. The $5.2 purchase price is 26.8% over the stalking horse bid.

The domains had significant traffic and revenue.

The first portfolio of regarding 3,000 premium domains earned close to $400,000 in the 12 months ending September 30, 2012. The second portfolio had 150,000+ domain that averaged $12.60 in revenue in the same 12 month period. Following domain costs that netted out to $3.80 per domain, or net revenue of around $580,000.

That means the overall sale was regarding 5x-6x earnings. The premium domains probably have value above the PPC earnings yet the larger portfolio definitely has some trademark issues.

But this case has been a long, drawn out battle. The parties are bickering, and that could delay a closing on the sale.

The portfolio was purchased by “Trans, Ltd”.

Bonus points to whomever can figure out who Trans, Ltd is.

Also on the wire

Other reporting from the domain desk.