Yesterday’s 5 fresh TLD launches total regarding 2,500 registrations
A slow start, but some of these domains have long term potential.
Five fresh top level domain names launched yesterday, and they combined for a total registration base of just 2,500 following the end of the “zone day”. This includes sunrise and landrush, plus the initial hours of general availability.
Donuts’ .healthcare ended the day with regarding 1,400 registrations (all stats from nTLDstats).
I’m a bit curious regarding .healthcare. There’s a growing chorus of concern regarding the future .health domain and how people will falsely believe that information on it is authoritative. I personally thing this is silly, but if people do give authority to .health, won’t they also give it to .healthcare?
The other domains yesterday were all from Rightside. Its four military-related domain names struggled out of the gate:
- .vet 649
- .army 202
- .navy 122
- .airforce
A couple observations on these domains.
First, it’s no surprise that .vet is outperforming the others. There are two reasons for this: a) .vet can be used for veterans and veterinarians and b) the other three domains can be considered a subset of .vet when it comes to who will register them. If you’re an army veteran, will you register .army or .vet?
Second, I think the biggest market by volume for these domains are individuals, either in the respective military branches or retired. These would be for personal sites or vanity email. Anything Rightside can do to make it easy for people to register the domains and attach them to a personal site or email address will boost registrations.
Although the first day was slow for these military-themed domains, I can see them going “viral” as people in the armed forces start using them. When someone in the navy sends and email to someone else using his or her .navy address, there will likely be a “hey, how did you do that?” conversation.
