5,800 Fresh .Jobs Sites Created for Veterans
Group activates 5,800 second level domains to target jobs to U.S. veterans.
DirectEmployers Association and .jobs registry Employ Media need to do something to bolster a “do-good” status, and they may have found something: use .jobs domains for military veterans.
They just created 5,800 sites for veterans and their families, counting veterans.jobs. There are sites for each Military Occupational Classification (MOC) Crosswalk, e.g. www.42F.jobs, www.25B.jobs, www.2891.jobs. These classifications will help veterans find work that requires their skills.
It’s an interesting idea to rally up support for the group’s move to create thousands of online job boards at second level .jobs domains. Following all, does ICANN want to be known for taking away job boards from veterans?
Of course the business model itself sucks. You’d be much better off creating these portals at jobs.com/25b, jobs.com/2891, etc. Each of these .jobs sites needs its own SEO and inbound links to get them to rank. And Google probably looks at them as thin content, anyway. This isn’t an innovative use of a TLD; it’s backwards.
