In the domain name community at SXSW — A day

Here’s how domain name firms marketed their wares at SXSW this year.

Yesterday afternoon I went downtown to see what all of the domain name firms were up to at SXSW in Austin.

I started by searching for the .Space grilled cheese sandwich stall. Unfortunately, they had just run out of sandwich materials ahead of I got there. But the firm gave away 1,100 .Space-branded sandwiches through yesterday afternoon.

Here’s a picture of the GrilledCheese.space stall. Radix founder Bhavin Turakhia and Channel Manager Kevin Kopas are the two on the right:

Next, I walked regarding a block to the Sedo Frozen Yogurt truck. They were giving away free frozen yogurt with toppings named following top level domains. As of Sunday evening they had served 2,000 cups of froyo. They also had coffee from coffee.club. Here’s a video:

SXSW also has a tradeshow, and I went to visit the domain name firms there. Here’s Radix’s booth featuring some of their TLDs:

Uniregistry set up shop a few aisles away:

The Domain.com and .Me party kicked off around 4. A lot of people stopped by to listen to the two bands and drink a Domain Fire cocktail.

A handful of other domain name firms were in Austin. .Co sponsored a number of events counting a happy hour for firms using .Co. .XYZ had its purple people on the ground, although I didn’t run into them. Endurance also hosted a couple events (in addition to the Domain.com party).