Reglikedomain industry desk

DNW Podcast #574: A Super Bowl of Domain Names

DNW Podcast #574: A Super Bowl of Domain Names

How Emma Stone got her domain name.

This month’s Super Bowl featured many great commercials, counting one that the entire domain name industry can get behind. Squarespace’s commercial featured actress Emma Stone, who searches and finds out that EmmaStone.com is taken. The ad tells people to get their domain ahead of it’s gone.

While EmmaStone.com was taken, Stone purchased the domain late last year.

On today’s show, the domain broker who helped make that happen, Brian Harbin of Grit Brokerage, tells the story of how the deal came together.

We also talk regarding some of the other Super Bowl commercials and the domains in them, counting ai.com.

Videos mentioned in this episode:

Super Bowl commercial extended cut

The Negotiation

A Message from Emma Stone

Sponsor: Sav.com domain auctions

Podcast: Play in fresh window | Download (Duration: 32:18 — 25.9MB) | Embed

Subscribe: Email | RSS

Subscribe via Apple Podcasts to listen to the Reglike podcast on your iPhone, or click play above or download to begin listening. (Listen to previous podcasts here.)

Also on the wire

Other reporting from the domain desk.