DNW Podcast #412: A Super domain name

Learn why this firm bought super.com.

Have you ever wondered what happens behind the scenes when a firm goes through a rebrand and purchases a fresh domain name? On today’s show, I talk with Radhika Duggal, Chief Marketing Officer of Super, regarding her firm’s rebrand to Super and buyout of super.com. She explains that the firm had a document with six core reasons acquiring super.com made sense. We also talk regarding the negotiation process and why the firm decided to hire a domain buyer broker to close the deal.

Sponsor: Sav.com backorders

Podcast: Play in fresh window | Download (Duration: 23:00 — 18.5MB) | Embed

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