To block .XXX and other domains — AdultBlock launched

MMX releases fresh service to block brands in adult domain name extensions.

Top level domain registry MMX has launched a fresh service for firms to block their names on .xxx, .sex, .adult and .porn domains.

Called AdultBlock, the service blocks second level domain names in all four of its adult domain names. Brands can use AdultBlock+ to block variants of their domain, such as homoglyphs.

While wholesale pricing is not disclosed, the firm states that it is priced at regarding a 35% savings over the equivalent price for registering a single name in all four extensions.

I can’t find any registrars promoting the service yet, but a likely candidate is 101domain.com, which works with lots of corporate clients. It charges $89.99 per year for each of MMX’s adult domains. A 35% discount would put the basic service at $234 per year.

Instra, another corporate domain registrar, charges $119 per year for adult domains. A 35% discount would put a block at regarding $310 per year.

While these are just estimates, it appears a one year block in the basic service will be in the $200-$350 range, and a ten year block will be over $2,000.

The service also covers premium domain names, so this could be a good way for a brand holder with a generic name to block domains without paying a hefty registration fee.

AdultBlock is open to firms with a record in the Trademark Clearninghouse or who participated in the .xxx Sunrise B program. Sunrise B was a post-sunrise program in which firms could pay to block their names in .xxx.