$150,000 in Live Domain Auction — Aftermarket.com Sells
Aftermarket.com auction ends with $150k in sales.
The Aftermarket.com auction at TRAFFIC just concluded with $148,700 in sales as stated by my unofficial tally.
Overall the online auction system worked fairly well with no latency. There are a few kinks to work out, though. For example, the bid increments used by the auctioneer didn’t match bidding increments requested online. Sometimes they were higher and sometimes lower. The auctioneer would ask the house audience to bid $6,000 and then a bid of $5,200 would come in online. Also, you couldn’t see details of domains ahead of the auctioneer got to them. Once an auction concluded you couldn’t click on it to see what it sold for (making my job of tracking sale more difficult). Finally, the right column that included the domain names kept refreshing to the top of the screen so I lost my place.
The auctioneer also slipped up on a handful of names. She stated Illinois.com instead of .org and stated NewYorkApartmentS.com instead of the singular version.
A lot of lower priced domains sold. There were few takers for domains over $10,000. Also, it seems that .net domains were priced too high as they got few takers. Eat.net, Drive.net, Drama.net, etc. didn’t elicit any bids.
One thing that bidders liked is that the bids started at reserve prices. This means bidders don’t waste time bidding on domains that have reserves higher than they’re willing to pay, but it can also keep down the bidding frenzy. Often times I see domains start at $10,000 with no bids, the auctioneer lowers the opening bid to $5,000, and then the domain sells for over $10,000 once bidders get involved.
Ending on a positive note, the auctioneer did a good job moving the auction along. Despite starting 20 minutes late, it ended basically on time.
Unofficial results are below:
Illinois.org $31,000
MadisonAve.com $17,000
StayatHome.com $15,000
Regiment.com $11,000
EnergyTips.com $9,000
SeafoodRestaurants.com $8,000
Vulnerable.com $6,500
Chambermaid.com $6,000
BrokerageAccount.com $5,500
ScienceBooks.com $5,000
Headcase.com $4,000
Footspray.com $3,600
Dabbler.com $3,600
StudentCheck.com $3,500
Beneath.com $3,000
PianoTuners.com $2,550
FluPrevention.com $2,500
EquipmentBrokers.com $2,000
KidFlicks.com $2,000
HeatingFuel.com $1,900
Porch.net $1,400
Hospitalclothes.com $1,400
TwinSizeBed.com $1,150
Formula.info $750
FloodDamages.com $700
SpywareTracker.com $650
