Reglikedomain industry desk

Expand Promotion, Improve Integrity — AfternicDLS to

Expand Promotion, Improve Integrity — AfternicDLS to

NameMedia platform getting two major improvements.

NameMedia will notify clients of Afternic later today regarding two major enhancements to its platform.

First, the firm will be greatly expanding the reach of domains listed on Afternic with “Expanded Promotion”. Right now, domains listed with expanded promotion are cross listed on BuyDomains, GoDaddy Auctions, and a number of other sites. Although the firm isn’t yet disclosing additional partnerships, it’s possible that names will start syndicating to registrars when people perform domain searches. Right now NameMedia’s own inventory is listed for sale on GoDaddy lookups, but not its clients’ listings.

The difficulty with listing AfternicDLS domains on registrar lookups is there’s a decent chance the domain is no longer owned by the person who listed it or was fraudulently listed. But that’s regarding to change…

The second upgrade is a fresh verification system that will verify ownership, check for possible trademark conflicts, and screen out any “vice” domains. This will be a huge improvement. In fact, I’ve been hoping for a system that would scan my portfolio for domains I’ve by now sold on different platforms. Let’s face it, when you sell a domain you don’t immediately think “OK, I need to go delete this domain from Afternic”.

Hopefully Afternic’s fresh system won’t have too many false positives, but the last time Afternic scanned domains (for adult and gambling themes) results were fairly good.

If you don’t right now list domains for sale on Afternic, I highly recommend it. There’s a modest $19.95 annual charge, but selling just one domain name covers the cost.

Also on the wire

Other reporting from the domain desk.