DNW Podcast #568: Agent Name Service

Agent Name Service could increase demand for domain names.

Could AI agents use the Domain Name System to improve trust and discovery? That’s the idea behind Agent Name Service, a proposal from GoDaddy. On today’s show, James Bladel explains what it is and how it could become a reality.

James, VP of Corporate and Government Affairs at GoDaddy, also discusses his appointment to the Internet Commerce Association’s board, as well as the policy issues we ought to keep an eye on in 2026 and beyond.

Podcast: Play in fresh window | Download (Duration: 35:13 — 28.2MB) | Embed

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