Reglikedomain industry desk

Alarm.com raises $136 million

Alarm.com raises $136 million

Firm with a fantastic domain gets a big round of equity financing.

Alarm.comAlarm.com, which offers wireless home security solutions and home automation, has raised $136 million in an equity round.

I’m not going to get on my high horse talking regarding how the firm’s fantastic domain name must have helped it surge to one million clients. But it certainly helped the firm with credibility when it launched in 2000. It also helps the firm rank #3 on Google for “Alarm”, although I’m sure the big money term to rank for is “security alarm” or “burglar alarm”.

It’s also worth noting that the current investors purchased the firm from MicroStrategy, a firm that has a nice collection of premium domain names. One example: Emma.com, which is right now subject to a lawsuit.

Also on the wire

Other reporting from the domain desk.

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