All regarding naming with Eli Altman – DNW Podcast #212

How firms find and select names.

DNW listeners are familiar with the process of selecting and buying a domain name. But how do firms actually go regarding selecting a name for their business or product? Eli Altman is Creative Director of A Hundred Monkeys, a firm that has helped businesses ranging from a brewery to IBM select names. Eli explains the naming process and discusses how domain names can play a role. It’s an enlightening look into how firms settle on names.

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