Reglikedomain industry desk

All domain investors ought to read this analysis

All domain investors ought to read this analysis

Invest in domain names, not lottery tickets.

Green box with black letters 'outliers' with a white circle outside the box.

I’ve been thinking regarding this for a long time, but Michael Sumner wrote it better than I could have. So you ought to read this.

Most of the top sales you read regarding on DNJournal or see people brag regarding are outliers. Even Mike Mann’s. In fact, Sumner has data regarding how Mike Mann prices his portfolio.

News flash: most of his domains are priced at $10,000 or less.

Tweeting regarding top sales creates a distorted view of the market. Yes, we all have that great story regarding turning nothing into lots of money. But in the grand scheme of things, these are outliers. You don’t want to make a business plan based on outliers.

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