Wins valuable alo.com domain name through cybersquatting lawsuit — Alo Yoga

Firm filed lawsuit following first trying to reverse hijack the domain name.

I noticed a lawsuit filed by yoga clothing firm Alo this weekend, and it reminded me to check in on a case it filed last year to get the domain name alo.com.

Alo Yoga first tried to get the domain name in a UDRP case in 2017. The panel found that Alo was trying to reverse hijack the domain name since it was registered ahead of the yoga firm existed.

So last year, the firm filed an in rem lawsuit against the domain name with the help of Wiley Law. It argued that the domain name was showing ads that competed with Alo Yoga.

Historical Whois records don’t show anything that suggests the domain transferred hands between the 2017 UDRP and the 2024 lawsuit.

Still, the domain owner didn’t respond to the lawsuit. In September, the judge overseeing the in rem case entered an order of default judgment and ordered the domain transferred to the yoga apparel firm.

Alo.com now forwards to AloYoga.com with a tracking URL indicating it’s a redirect from alo.com.