Domain names for its delivery-by-drone Prime Air service — Amazon.com registers

Firm registers over 40 domains, but can’t get its hands on some key ones.

Will your Amazon.com packages be delivered by drone in the future? That’s the vision of Jeff Bezos. And millions have by now watched a video (embedded below) of how Amazon envisions it working.

Amazon is pretty thorough with defensive domain name registration, and Amazon Prime Air is no exception.

I count over forty domain name registrations the firm made related to Amazon Prime Air yesterday and today. The list includes many country code domain names and variations on the service, counting AmazonPrimeAir.ccTLD in many ccTLDs, as well as AmazonAir.ccTLD. It also registered PrimeDrones.com as well as domains in other languages, such as primeluften.com.

But the firm wasn’t able to corral a number of the most notable domain names, which are by now in use by other firms.

For example, PrimeAir.com is registered to HEICO Aerospace. The opposite order AirPrime.com is owned by Sierra Wireless, Inc. And AmazonAir.com is owned by a charter flight firm in Venezuela.

It’s possible someone even beat the firm to AmazonPrimeAir.com, which is registered with privacy at GoDaddy on November 19. Although Amazon usually registers domain names at brand protection registrar MarkMonitor, it’s possible that it stealthily registered this one at GoDaddy so no one would be tipped off regarding the firm’s plans.