Reglikedomain industry desk

.deal and .now top level domains — Amazon launches

.deal and .now top level domains — Amazon launches

The firm, which has been slow to launch its domains, is finally rolling out two more.

Image of a globe with the words fresh tlds

Amazon is finally launching a couple more of its top level domain names.

Regarding eight years following ICANN delegated .deal and .now, the firm opened the domains in Sunrise today.

Trademark holders will be able to register the domains from now until September 21.

The domains will then go into an Early Access Dutch auction from September 23-28. During this phase, anyone can register a .deal or .now domain by paying a one-time fee on top of regular registration rates. As an indication of how much that will cost, domain registrar 101Domain is charging $6,299 for the first day and $199 on the fifth day.

General availability begins September 30. 101Domain will charge $49.99 for regular registrations.

.Deal has some direct competition: Identity Digital runs .deals. .Deals was launched in 2014 and has regarding 8,500 registrations.

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