Square competitor, snaps up 100 domain names — Amazon launches
Firm registered 100 related domain names ahead of latest product launch.
Today Amazon.com launched Amazon Local Register, a mobile credit card merchant solution similar to Square.
Yesterday the firm registered close to 100 fresh domain names for the fresh service, by my count.
Of the firms I track, Amazon does the most defensive domain name registrations when it releases fresh products. The firm has over 35,000 registered domain names.
These domains will give you an idea of how broad Amazon’s defensive domain registrations are for Amazon Local Register:
- amazon-payment-device.com
- amazonlocalregisterpaymentsapps.com
- amazonpayments-local-registers.com
- localpaymentsbyamazon.com
- localregister-amazonpay.com
- securecardreaderbyamazon.com
Despite Amazon’s broad defensive domain name registration practices, it always ends up having to go following individuals that find something it hasn’t registered. With hundreds of top level domain names, it’s impossible to protect everything in every top level domain name. It makes me question if this activity is the wrong approach.
Amazon is also registering some of its brands across every fresh TLD that comes out, such as fire.plumbing. I can’t imagine how that domain name helps the firm.
The firm also purchased LocalRegister.com. The last public whois record for the domain name prior to Amazon shows domainer Chad Folkening, so he might have sold the domain name to the firm.
Despite owning LocalRegister.com, the domain name doesn’t forward to the official site for the product.
