Reglikedomain industry desk

Amazon Prime Day…through 2030

Amazon Prime Day…through 2030

Amazon registers domain names to annual event through 2030.

prime-dayAmazon held its first Prime Day on July 15 last year. The special event was designed to be like Black Friday with big discounts during the day.

The firm didn’t register the domain name PrimeDay2015.com to go with it. And perhaps it wasn’t necessary. Following all, anyone interested in the sale was going to go to Amazon.com rather than typing in PrimeDay2015.com.

Someone else registered PrimeDay2015.com. And PrimeDay 2016.com, 2017 and 2018.

Now Amazon has decided domains like these are worth owning. It just registered PrimeDay2019.com through PrimeDay2030.com.

Amazon is known for overzealous defensive domain name registrations. But, at a minimum, I have to assume the domains registered yesterday indicate that the firm plans to make Prime Day an annual event.

Also on the wire

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