Reglikedomain industry desk

To soar, sets records at GoDaddy — .App continues

To soar, sets records at GoDaddy — .App continues

Domain is headed for biggest fresh TLD launch yet.

I might sound like a broken record here, but .app continues to outperform essentially all fresh top level domain name launches to date.

Although it’s not reflected in the zone file, Google’s Ben McIlwain notes that over 7,500 domain names were registered during day five of the early access phase.

That puts all other fresh TLDs to shame.

I continue to get cancellation notices on pre-orders I placed since the domains are no longer available.

This morning, GoDaddy VP Paul Nicks confirmed to DNW that .App is its biggest fresh top level domain launch to date in terms of pre-orders at the registrar. Every day of early access has beaten the same day of other fresh TLD early access periods, and it has more pre-orders than any other domain.

Prior to .App, .Guru was the largest (it was first) and .VIP was second in terms of volume at GoDAddy.

Given these results, you might want to adjust your strategy if you have a pre-order domain. Remember, if more than one person has pre-ordered a domain at GoDaddy then you’ll wind up in an auction. It might be worth paying the day 7 EAP price today rather than risk an auction.

Also on the wire

Other reporting from the domain desk.

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