Its retreat from I — Apple continues

Another product or rebrand is using the Apple brand rather than i.

iPad. iPhone. iThis.

You can credit Apple with making i a popular way to start a product name or domain name. Ahead of Apple started using i, everyone was all in on e.

But this has changed over the past few years as Apple started moving away from the i brand and more to Apple starting with the Apple Watch.

Here’s another example. Apple just registered these domain names:

appleauthor.ca
appleauthor.jp
appleauthor.community
appleauthor.live
apple-author.com
apple-writer.com
appleauthor.net
appleindieauthor.com
applepublisher.com
mac-author.com
myappleauthor.com
apple-author.com
apple-writer.com
appleauthor.net
appleindieauthor.com
applepublisher.com
myappleauthor.com

My best guess at this point is that this is the fresh brand for what was iBooks Author…but it could be much more.