Reglikedomain industry desk

Auction.com now part of Ten-X

Auction.com now part of Ten-X

The Auction.com brand will be retained as one of the firm’s service lines.

ten-xThe firm that bought the Auction.com domain name for $1.7 million in 2009 has rebranded away from the Auction.com…sort of.

The firm is now Ten-X instead of Auction.com but will retain the Auction.com domain name for part of its business.

I became curious the past few days following seeing lots of promotion for Ten-X.com at SXSW in Austin.

Auction.com is a platform for auctioning distressed real estate assets. The firm states that not everyone is comfortable with auctions, so it is offering other types of transactions under its Ten-X brand.

The firm’s official website is Ten-X.com with a hyphen. Never fear, the firm has a smart strategy when it comes to domain names; it also owns Tenx.com.

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