Reglikedomain industry desk

Qiche.com domain name closes at $2 million + — Auction for

Qiche.com domain name closes at $2 million + — Auction for

An auction for “Car” in Mandarin Pinyin has closed for a staggering amount.

An auction for qiche.com, which means “car” in Mandarin Pinyin, has closed for more than $2 million on Chinese domain trading platform eName.

qiche.com

The auction closed just following 10 am EDT today with 485 bids and a final price of 12.85 million yaun. That’s equivalent to 2.07 million USD.

There were 485 bids in the auction, and it was extended multiple times thanks to bids being placed within the final five minutes of auction time.

I ought to stress that this is just a closed auction, and the money still needs to change hands.

Thanks to Simon Cousins @simon_cousins for the tip.

Also on the wire

Other reporting from the domain desk.