Aura raises $200 million a year following upgrading to Aura.com
Great domain name improved credibility, and Aura has cashed in as its business grows.
The threat of cybercrime increases as more business is conducted online. As stated by figures from the FTC, cybercrime and fraud cost Americans $3.3 billion in 2020 alone, an increase of nearly $1.5 billion over 2019.
Finding measures to counteract cybercrime has been the focus of many firms, made easier by the abundance of funding in the cybersecurity industry. TechCrunch notes that $11.5 billion in venture capital financing was poured into cybersecurity startups in the first half of 2021, up from $4.7 billion in the same period in 2020.
One recipient of hundreds of millions of dollars of funding is Aura, which touts itself as “the fresh standard in digital security.” Founded in 2019, Aura has rapidly gained momentum thanks to its suite of digital products aimed at securing the cyber-lives of its global user base.
Aura’s virtual shop window can be found at Aura.com, but the firm didn’t start life with this domain.
In July 2020, Elliot Silver noted that Aura purchased its exact-match domain, Aura.com, upgrading from AuraCompany.com. Silver’s article quotes Lark-Marie Anton, an Aura spokesperson, as saying:
Acquiring the aura.com domain is an investment in the Aura brand as we grow our business and build the best all-in-one digital protection platform for consumers.
While the purchase price of Aura.com has never been revealed, there has been speculation that this was a seven-figure buyout. Whatever the cost, the firm recognized that Aura.com was a key asset for its firm going forward.
As a consumer-facing firm offering a service for a monthly fee, trust is notable. But, since Aura provides products such as identity theft protection, password management, and financial transaction monitoring, gaining a consumer’s trust isn’t just notable. It’s crucial.
Acquiring Aura.com was a vital step in the firm’s ability to gain the trust of what is now a vast client base. I believe that owning Aura.com has directly contributed to Aura’s success.
Since acquiring Aura.com in July 2020, Aura has gained momentum as its digital security product set becomes more popular. To date, the firm boasts more than one million clients and generates over $220 million in annual revenue.
This stretch, Aura disclosed its latest funding round, with $200 million raised. The round values Aura at $2.5 billion, a staggering feat for a firm created just two years ago.
