Site Sells for $440,000 — AutoInsurance.org Web

Auto insurance web site and domain name sells for $440,000.

360 Quote LLC has purchased AutoInsurance.org (the domain name and web site) for $440,000.

360 Quote LLC is run by Joel Ohman, who also runs the DomainSuperstar site. The firm has a number of lead generation web sites.

The deal was brokered by Media Options‘ Andrew Rosener.

AutoInsurance.org has an interesting traffic history as stated by Compete.com. Unique visitors in recent months have been below 10,000, but for many months ahead of that the site received 10,000s of uniques each month. In one month Compete shows 250,000 uniques, but that’s clearly an anomaly.

The site is fairly bare bones right now, so I’ll be really curious to see where it goes and where the value is.

[Update: I just got off the phone with Joel, and he stated he primarily valued the purchase on the domain. His firm has a lot of experience with insurance web sites, and he’s confident he can build traffic to the site and make a good return.]

The domain’s whois right now shows Domain Capital, indicating this purchase was financed.