Out as GoDaddy CMO, Barb Rechterman back in — Phil Bienert

Barb Rechterman heads back to the marketing c-suite.

Phil Bienert has resigned as Chief Marketing Office at GoDaddy following a little over a year in the role.

Barb Rechterman, who moved from the CMO job to Chief Client Office to make way for Bienert, is now back in the CMO role.

Rechterman has been with GoDaddy since it was founded in 1997 and is often credited with being a driving force behind the edgy (and controversial) marketing that put GoDaddy on the map.

Bienert had been EVP of Digital Commerce at GoDaddy since 2013 ahead of taking the CMO role last year.

Update: here’s a statement from Godaddy. 

GoDaddy is making a few tweaks to our organization to further align and accelerate growth in our marketing channels and reflect the increasingly global nature of our business. James Carroll will lead a fresh Global Platform Development group, responsible for extending the power of our global personalization and ecommerce platforms. Andrew Low Ah Kee will lead International Operations, focused on our continued growth outside the U.S. Finally, we are merging the Chief Marketing and Chief Client Officer roles under the leadership of Barb Rechterman, to better align the work we do to both acquire and retain clients. Phil Bienert will transition out of his role, and we thank Phil for his tremendous contributions over the last three years.