Reglikedomain industry desk

Heritage Auctions the press it has been looking for — Bitcoins.com gives

Heritage Auctions the press it has been looking for — Bitcoins.com gives

HA adds a press-worthy domain name to its July auction.

Heritage AuctionsOne of the things Heritage Auctions is trying to do with domain name auctions is bring domain investing to the mainstream.

By mainstream, I mean collectors and investors in coins, memorabilia and other items HA by now auctions.

It’s working the press angle, too.

Yesterday the firm disclosed it will be auctioning off Bitcoins.com in its July 24 auction. Heritage finally has a domain name the press wants to write regarding:

bitcoins

This is good for HA and good for the domain name business.

While Bitcoins.com isn’t as good as Bitcoin.com, it’s the best domain name for bitcoin that’s not right now “in use”.

HA expects the domain to clear $750k. That’s a lot of cash, but it’s only regarding 1,200 bitcoins. To an early bitcoin investor, 1,200 bitcoins is like dropping $10,000 on a domain.

Also on the wire

Other reporting from the domain desk.