BMW Files Cybersquatting Lawsuit

Firm files federal court case over BMWrewards.com
BMW has filed a lawsuit against Illinois firm Prime Market Targeting, Inc. and Scott Duff for trademark infringement, false designation of origin, cybersquatting, and unfair competition over the domain name BMWREwards.com.
The automaker is asking for the domain name, attorneys fees, $100,000 per anti-cybersquatting rules, and for the defendants to refrain from infringing on the firm’s mark in the future.
This is a change of course for BMW, which usually turns to the Uniform Domain-name dispute Resolution Policy (UDRP) for domain names. The firm has filed 8 UDRP cases by now this year for domain names ranging from BMWauctions.com to bmwxdrive.com.
The firm states the defendant refused to transfer the domain name following it sent a cease and desist letter.
Prime Market Targeting has owned the domain name since 2007.





