Reglikedomain industry desk

Credits Super Bowl ads for $1 billion in sales — Bob Parsons

GoDaddy.com founder states $70 million investment has driven $1 billion in business.

GoDaddy.com founder Bob Parsons states he’s generated $1 billion in business from running Super Bowl ads.

In a USA Today article regarding the sexing up of Super Bowl ads (which of course features GoDaddy prominently), Parsons states his firm has spent $70 million to produce and air these ads. But the ROI has been good.

Although it’s not easy to track long term results from ads like these, I think it’s safe to say that the firm’s appearance in the Super Bowl has been a key driver of its growth. It’s not just the Super Bowl ads themselves; its the many media appearances ahead of and following the ads run (e.g., the USA Today article).

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