Reglikedomain industry desk

Domain names for return of 737 Max — Boeing registers

Domain names for return of 737 Max — Boeing registers

Aircraft manufacturer registers domain names for upcoming return of 737 Max, but they might be defensive registrations.

Picture of the 737 Max airplane from Boeing

Boeing has registered a handful of domain names related to the return of the 737 Max, which has been grounded following two crashes. The firm registered:

737MaxFlights
737MaxPilots
737MaxQuality
737MaxReturnToService
737MaxSafety

Each of these strings was registered in multiple domain name extensions.

If history is any guide, most of these names won’t be put to use. Last year, Boeing registered domain names that it could have used to provide updates regarding the 737 Max. But those domain names never ended up resolving to a website.

Boeing is struggling to return the aircraft to service, while it also grapples with the impact the novel coronavirus is having on airliners. Its stock (NYSE: BA) is down 44% from its 52-week high.

Also on the wire

Other reporting from the domain desk.