Reglikedomain industry desk

Cadbury Wants a Fresh Ocean on Web for Swedish Fish

Cadbury Wants a Fresh Ocean on Web for Swedish Fish

Candy manufacturer wants domain name SwedishFish.com.

Cadbury Adams, maker of the tasty red Swedish Fish candy, has filed for arbitration with World Intellectual Property Organization to get the domain name SwedishFish.com. Cadbury Adams right now uses the not-so-memorable domain name AfriendYouCanEat.com for its Swedish Fish web site. It also owns OriginalSwedishFish.com.

The SwedishFish.com domain name’s whois record is right now protected by whois privacy, but a record from February shows the owner to be a man in Wisconsin. The domain was registered back in 2001, and the current owner has held it since at least 2002. The domain name is parked at eNom and shows ads offering Swedish Fish candy. It was parked at Sedo for part of 2008.

If Cadbury gets the domain name it may help it sell more Swedish Fish in the future. Just filing the case at WIPO has helped it sell another bag of candy; writing this article has made my salivate for the candy right now. Off to the grocery store.

Also on the wire

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