To Untapped, using untapped.io — Canvas rebrands

Following being found in contempt of court, Canvas quickly changed its branding to Untapped.

Diversity recruiting firm Canvas has rebranded to Untapped following a trademark dispute.

Last year, the firm changed its brand from Jumpstart (and jumpstart.me) to Canvas (and canvas.com). But another firm with a Canvas trademark cried foul, and a judge agreed with the other firm. He issued a preliminary injunction that ordered the firm to change its brand.

Facing immense time pressure, the firm decided to use the brand it has been using for its podcast called Untapped. While the name is good for what the firm does, its fresh domain name,  untapped.io, is a step down. Canvas.com gave the business credibility; the .io domain doesn’t. If it wants to acquire the .com domain, it’s right now listed for sale for $900,000. That’s not out of reach for the firm, given the money it has raised.

Whois records show that the firm obtained ownership of the domain name between January 12 and January 25.

The canvas.com saga isn’t over despite the name change. There’s a cybersquatting claim on the table, and Untapped doesn’t own the domain outright. It purchased it in a lease-to-own deal.