Reglikedomain industry desk

.Fund each get fewer than 1,000 registrations — .Cash and

Slow start for the two fresh TLDs that launched yesterday (for which we have data.)

Five top level domain names launched yesterday. Unfortunately, ICANN’s centralized zone file system only has updated zone files for two of them.

.Cash gained 725 registrations to end the day with 909 in the zone file.

.Fund picked up just 414 to get to 625.

There are no first day zone files for Donuts’ other two TLDs, .tax and .investments. A zone file for Rightside’s .haus is also missing.

I feel like Donuts four financial domain names will be a big test. We haven’t seen much in the way of defensive domain name registrations in fresh TLDs. But financial firms are very worried regarding phishing. If they are to go following any, .investments and .fund ought to be on their radar.

Also on the wire

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