CentralNic shakes up management positions

CentralNic names five people to fresh roles, Siffrin steps down.

CentralNIC (London AIM: CNIC), a rollup of domain name firms, disclosed a restructuring of its leadership today.

COO Alex Siffrin is stepping down. He joined CentralNic when he sold his firm KeyDrive to CentralNic in 2018.

In an interesting quote, CentralNic CEO Ben Crawford stated, “To facilitate a smooth handover, I have agreed with Alex that he will step down from all duties now – and enjoy some very well-deserved rest with his young family.”

Usually, someone would stay on to help with the handover. CentralNic’s release does not mention a fresh COO.

The firm’s five fresh appointments are:

Robbie Birkner – Head of Reseller Division – Birkner was a founder of Hexonet, which sold to CentralNic last year. It’s good news that Birkner is back working. Hexonet decided to sell since Birkner had health problems, and he took time off following the sale for treatment and to recuperate.  I take this as a sign that his treatment is progressing well.

Stuart Fuller – Head of Brand Services Division – He’ll oversee brand management firm BrandShelter and CentralNic’s interest in Thomsen Trampedach. Fuller was the Group Commercial Director for the firm.

Gavin Brown – Head of Registry Solutions – Brown is CentralNic’s longest-serving employee. He will also retain his role as Chief Innovation Officer. Prior to that role, he was CTO of CentralNic for 14 years.

Tony Kim – Head of Product – Kim was a co-founder of Hexonet and joined CentralNic when it purchased his firm.

Oliver Fries – Head of Shared Services – Fries joined CentralNic when it purchased KeyDrive. He was KeyDrive’s CTO.