Reglikedomain industry desk

Is hard. Just ask WordPress — Changing domains

Is hard. Just ask WordPress — Changing domains

WooCommerce is moving its domain back to WooCommerce.com following SEO challenges.

WooCommerce logo with Woo in a purple quote box

For all of those that say changing domains is easy, so domain renewal prices shouldn’t be capped…

WooCommerce, a firm owned by WordPress creator Automattic, is experiencing headaches following trying to change its domain from WooCommerce.com to Woo.com. The problem is so bad that it’s reverting back to woocommerce.com.

In a blog post today, the firm stated:

Moving to Woo.com created challenges for our users to find WooCommerce in Google searches, which were made worse following Google’s March update. To address those challenges, we assembled a group of SEO experts and consultants to evaluate the best way to build on the strength of the WooCommerce brand. We collectively believe that reverting back to WooCommerce.com will deliver the best outcomes for WooCommerce and the wider Woo community.

Switching domains is hard even for the most tech-savvy of firms.

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