Reglikedomain industry desk

800.com Domain Sells for Big Bucks at Auction — Circuit City’s

800.com domain sells at bankruptcy auction.

The liquidation of Circuit City’s assets has resulted in a big sale of the 800.com domain name. Although the final auction price is not yet known, Reglike has learned that starting bids quickly escalated to $250,000.

As stated by court documents, the auction was to be held on August 18 at the Fresh York offices of Skadden, Arps, Slate, Meagher & Flom, LLP (Filing, sizable pdf). The auction was run in part by StreamBank, LLC. A representative of StreamBank declined to say how much the domain sold for, but did say the auction was “well attended”.

A source tells Reglike that most of the bidders were apparently end users, which is not surprising given that information regarding the auction was not noted in the domain name media.

Still, one familiar face in the domain world is involved: Loren Stocker. Stocker filed an objection to the auction procedures, citing an existing “first right of refusal” he states he has for the domain name (Objection filing, pdf). Stocker was not immediately available for comment.

Prior to being owned by Circuit City, 800.com was a dot com startup that raised millions in funding.

StreamBank told Reglike that the results of the auction will be filed with the bankruptcy court tomorrow. This story will be updated as more information becomes available. (Update: the final price was $250,000.)

Also on the wire

Other reporting from the domain desk.