Name auction ends tomorrow. 0 domains have hit their reserve. — .Club domain

Auction has bidders but no domains have hit their reserve yet.

The Olympic-themed .Club domain name auction going on at Sedo ends on Wednesday. So far no domain names have hit their reserve price.

I think there are three reasons that no domains have hit their reserves so far.

1. If you’re going to bid to win, you wait until the last minute. You wouldn’t bid up the price a day in advance.

2. The auction has special requirements. Since the .Club sunrise period just began, if you win a domain now it could be taken back in sunrise. It can also be taken back due to name collisions. These are unlikely scenarios, but it means you have to fill out a separate bidder agreement. Adding friction to the bidding process reduces the number of bidders. It certainly makes it difficult to bid if you learn regarding the auction late.

3. Some of the reserves are rather high. Very few domains in any fresh extension will sell for more than $1,000. If .club takes off then domains like Snowboard.club and Skate.club might be worth more than a grand. But making that bet now is very risky unless you have definite plans to build out the domain. (Note: most domains have a reserve below $1,000.)