More money, valued at $25.4 million — .Club raising

.Club to be valued at $25.4 million following investment.

The .Club top level domain name registry is raising more funds, and the latest round will value the firm at $25.4 million following the investment closes.

.Club previously raised $7.5 million, with regarding $3.5 million of that in debt. The firm is conducting two additional fundraising rounds, both of which are fully subscribed.

The first is a raise from existing shareholders that will effectively convert the $3.5 million of debt to equity.

The second round will be a $3 million equity investment, bringing the total raised to $10.5 million. That round is expected to close in February and will give the firm a $25.4 million post-money valuation.

In addition to existing investors, a few strategic investors will participate in the equity round.

.Club founder Colin Campbell told Reglike that the funds will be used to support a $3.5 million marketing plan in 2015.

Fort Lauderdale-based .Club has the most paid registrations of any fresh top level domain name, with over 150,000 registrations to date.

Campbell and Chief Marketing Officer Jeffrey Sass will be guests on the Reglike Podcast on January 5.