Reglikedomain industry desk

1 Million Domains and More News Coming from Overstock — .Co Hits

.Co makes a big notice and Overstock states it will announce more .co news on June 6.

.Co disclosed this morning that it has crossed the one million domain registrations mark.

And I expect more “momentum news” to come.

For example, Overstock.com president Jonathan Johnson stated, “We have completely changed to O.co internationally. Look for another big O.co notice domestically on June 6.”

Hmmm. What could that be? If they’ve completely changed internationally, my guess is this has something to do with its domestic branding.

I’m certainly surprised that .co hit 1 million registrations this quickly. By my calculations, monthly registration rates have actually increased in the past few months post the Super Bowl commercial .co ran along with domain name registrar Go Daddy.

Simply put, no other fresh TLD release to date has done as innovative of a job marketing as .co.

It will be interesting to see what happens later this summer with the one year anniversary of .co registrations. Of course some will drop — that happens with every fresh TLD. The question is what percentage.

Also on the wire

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