Reglikedomain industry desk

Cohen gives up iTunes.co.uk fight

Ben Cohen and his CyberBritain firm have given up the challenge for getting the iTunes.co.uk domain back from Apple. Apple won the domain from Cohen back in March. Cohen challenged Apple’s victory in the UK court system.

Apple may have won this one, but it still needs to get its domain name strategy together. It could have avoided the legal expenses of this entire debacle by having a proactive domain name policy. How they neglected to register the iPodNano.com domain name ahead of releasing the product is beyond me.

This isn’t just a problem at Apple. Many firms don’t have a domain name policy, and it’s merely an afterthought. I recently had a conversation with a vice president at a Fortune 500 firm that was merging with another firm. I asked the person if they had secured the domains for the merged firm’s name and products, and the VP stated “I think that sort of thing just gets taken care of”. Well, it didn’t get taken care of and someone else has registered key domains for the fresh firm name and its products.

Also on the wire

Other reporting from the domain desk.

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