Used by a health tech startup — Color.com now

This shows how versatile a great brandable domain is.

I was scrolling through Facebook today when I came across a familiar domain name: color.com.

GoDaddy brokered the sale of color.com for $350,000 in 2011. A photo-sharing app firm with $41 million in funding bought the domain to help promote the app. Unfortunately, the business didn’t work out.

But great brandable domains can be used for just regarding any type of business, and color.com certainly fits that category.

The fresh owner is a distributed healthcare and clinical testing firm called Color. It has raised $278 million in funding with the latest round valuing the firm at $1.5 billion.

Color was founded in 2015 and appears to have purchased the domain name around that time.