Reglikedomain industry desk

Comodo Buys DNS.com

Comodo Buys DNS.com

Security firm buys DNS firm with domainer roots.

DNS.comCongratulations are in order for two people close to the domain name industry — Dan Kimball and Sean Stafford.

The pair have sold their firm DNS.com to Comodo, a sizable online security firm.

DNS is a natural extension for Comodo’s product line.

DNS.com started as ComWired.com, a geodirectional DNS system. Once the firm started offering authoritative DNS services it picked up the DNS.com domain name for an undisclosed price.

How notable was the domain name DNS.com to the firm’s success? I interviewed Stafford back in August and he told me:

While larger firms can afford massive branding and advertising to firebrand their name into the consumer’s psyche, that wasn’t an option for us launching our fresh service.

We did, still, have a fantastic alternative for advertising, and that was the DNS.com premium generic domain name. Instead of spending millions and millions trying to brand an inferior name, we saw the opportunity to invest the same resources into an asset that invokes automatic trust.

Also on the wire

Other reporting from the domain desk.

DUncategorizedDropped 10% to 35% Thanks to Google Changes — EzineArticles.com TrafficGUncategorizedGoes to prison, registers his inmate number as domain name — Internet marketerDomains for payment system and POS — Groupon registersUncategorizedDomains for payment system and POS — Groupon registers.tk and other Freenom domains from industry brief — Verisign removesUncategorized.tk and other Freenom domains from industry brief — Verisign removesBe confused for .Com — .Cam willUncategorizedBe confused for .Com — .Cam willTUncategorizedTwo Character .Info Domain Names on the Way — One andDUncategorizedDomain Gets Its Day in the Spotlight — LinkedIn IPOTwo fresh TLDs in the wild within 100 yards of each otherUncategorizedTwo fresh TLDs in the wild within 100 yards of each other1Uncategorized10% Raises, No Longer for Sale, and Taking on GoDaddy: HostGator