Reglikedomain industry desk

Or Facebook Challenge Google on Ads? — Could Amazon

Two powerful technology firms could make a run at Google.

Domain name owners often complain regarding the duopoly of ad syndication options from Google and Yahoo/Bing.

Lots of ad networks have tried to compete but have been unable to. But could two sizable web firms make a run at it?

Facebook and Amazon are the best contenders, and I’d actually place my money on Amazon.

Amazon recently started a self-serve pay-per-click ad network, and may be gearing up to create a display ad network.

Although you may think of Amazon as an ecommerce firm, it has successfully disrupted the computing power and online storage business. It also has an incredible amount of data on internet users (as does Facebook).

Would competition from Facebook or Amazon affect the domain name parking business? That wouldn’t happen for a long time. There’s plenty of business in the traditional ad display and PPC market, and domain name parking is way down the target list for firms like these.

Also on the wire

Other reporting from the domain desk.

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