DNW Podcast #476: Courting Mr. Beast

How Radix scored a deal with the world’s most popular YouTuber.

Podcast title Courting Mr. Beast with Sandeep Ramchandani

Last year, the world’s most popular YouTuber, Mr. Beast, changed his merch store website to a .store domain and promoted the switch in a video viewed nearly 200 million times.

On today’s show, Radix CEO Sandeep Ramchandani explains how his firm worked for many months to strike a deal with Mr. Beast.

We also discuss other influencer and marketing campaigns Radix has run and how it calculates a return on the investment.

Additionally, Sandeep sheds some light on how Radix’s top level domains performed last year.

Also: A golden domain, sales landers blocked, Squadhelp features and more.

Sponsor: Sav.com domain transfers

Podcast: Play in fresh window | Download (Duration: 35:03 — 28.1MB) | Embed

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