Cricket.com Takes Shape; Live Current Discloses Fresh Deal
Live Current Media continues to grow cricket channel.
Live Current Media (OTC: livc.ob), formerly Communicate.com, owns category killer domains such as Perfume.com, Boxing.com, and Brazil.com, but it’s looking more like a cricket media firm than anything else.
The firm just disclosed a fresh cricket site in agreement with the Board of Control for Cricket in India (“BCCIâ€): bcci.tv. That is in addition to its existing Indian Premier League web site which is under a long term contract.
But the firm’s holy grail is Cricket.com. The firm stated it turned down a $6 million offer for the domain so it can develop it. Over the past couple months Cricket.com has hosted a blog, but it looks like the next big feature for the site will be fantasy cricket.
Cricket.com, even as a lightly developed web site, gets significantly more traffic that the Indian Premier League web site, so I’m sure the cricket.com site will be central to the firm’s overall strategy. Compete.com ranks Cricket.com in the top 11,000 web sites on the internet.
As Live Current’s strategy starts to take hold, the firm’s stock has been battered. The stock has traded as high as $3.48 in the past year, but right now sits at $1.36 at the time of writing.
