Reglikedomain industry desk

Star Dirk Nowitzki Wins Dispute Over Domain Name — Dallas Mavericks

Dirk Nowitzki wins case against creator of icon of his likeness.

Dallas Mavericks star Dirk Nowitzki has won a dispute against a firm that used DirkSwish.com to sell memorabilia of his likeness.

Dallas based Happy Bulldawg Entertainment, which states it created the “Legendary Icon” of Dirk Nowitzki (seen here on a Sports Illustrated cover), registered DirkSwish.com on May 28, 2011. The firm states it registered it to create a fan site in honor of Nowitzki.

Yet it quickly began selling memorabilia with the Legendary Icon on it. One of the site owners stated in an interview “We put up a fan site with e-commerce functionality in less than a day at www.dirkswish.com right ahead of the start of the game in Miami. In less than 30 minutes, following a mention on The Ticket 1310am, we had 130 orders.”

Nowitzki also pointed to the respondent’s registration of 247Cowboys.com, 247Knicks.com, and 247Mavs.com as evidence of bad faith.

Nowitzki uses the twitter handle @Swish41

A National Arbitration Forum panel ruled in favor or Nowitzki and order the domain name transferred to him.

A message at DirkSwish.com right now reads:

Down for Maintenance

Just wanted to let everyone know we are making some changes to the site. You can contact us at [email protected] with any questions or comments. Thx for the Legendary support!

Also on the wire

Other reporting from the domain desk.