Reglikedomain industry desk

Sea and GoDaddy Get Back Together — Dark Blue

Australian domain firm signs fresh sales agreement with Go Daddy.

Dark Blue Sea, parent firm of Fabulous, has had a rough year. It probably hit bottom back in July, when GoDaddy pulled out of a sales distribution agreement with the firm.

Perhaps it’s one of those on-again, off-again relationships, as the two registrars have inked another sales agreement (link removed since no longer active). This is good news, given that an outside investor is right now trying to take over the firm.

I checked in with GoDaddy CFO Michael Zimmerman this morning to understand the nature of the deal. Although he can’t say much, he did confirm that Dark Blue Sea’s domain names will again be available to purchase in GoDaddy’s registration path, appearing alongside NameMedia domains.

[Update: It turns out that Fabulous’ domains will only show up for exact match queries, not the related domains in the premium box.]

The fresh deal isn’t as complicated as the last one, as GoDaddy won’t be getting options for Dark Blue Sea shares.

When announcing the deal (link no longer active), Dark Blue Sea CEO Greg Platz stated it was too early to assess the financial impact of the agreement.

Also on the wire

Other reporting from the domain desk.

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